Four essays on modeling brand choice and brand loyalty
Year of publication: |
2010-03-11
|
---|---|
Authors: | Silberhorn, Nadja |
Other Persons: | Hildebrandt, Lutz (contributor) ; Gründl, Helmut (contributor) |
Publisher: |
Wirtschaftswissenschaftliche Fakultät |
Subject: | Wirtschaft | Nested Logit Modell | Familienmarkenstrategie | produktkategorieübergreifende Markentreue | Hybrides Wahlmodell | Nested logit model | umbrella branding | cross-category brand loyalty | hybrid choice model |
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Is cross-category brand loyalty determined by risk aversion?
Silberhorn, Nadja, (2009)
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Does umbrella branding really work? Investigating cross-category brand loyalty
Silberhorn, Nadja, (2012)
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Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja, (2017)
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Is cross-category brand loyalty determined by risk aversion?
Silberhorn, Nadja, (2009)
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Estimation with the nested logit model: specifications and software particularities
Silberhorn, Nadja, (2006)
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Estimation with the nested logit model: specifications and software particularities
Silberhorn, Nadja, (2007)
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