Four generational cohorts and hedonic m-shopping : association between personality traits and purchase intention
Sabina Lissitsa, Ofrit Kol
| Year of publication: |
2021
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|---|---|
| Authors: | Lissitsa, Sabina ; Kol, Ofrit |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 21.2021, 2, p. 545-570
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| Subject: | Baby boomers | Generation X | Generation Y | Generation Z | Hedonic products | Personality traits | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Generationengerechtigkeit | Intergenerational equity | Hedonischer Preisindex | Hedonic price index | Altersgruppe | Age group | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09381-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588081