Four questions of entrepreneurial marketing education : perspectives of university educators
Year of publication: |
2020
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Authors: | Gilmore, Audrey ; McAuley, Andrew ; Miles, Morgan P. ; Pattinson, Hugh |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 113.2020, p. 189-197
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Subject: | Education | Entrepreneurial marketing | Entrepreneurship | Marketing | University | Hochschule | Higher education institution | Entrepreneurship approach | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Studium | University education | Gründungsausbildung | Entrepreneurship education | KMU | SME | Unternehmer | Entrepreneurs |
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