Fragmented Statement, a Characteristic of the Publicity Text

The fragmentation of a statement in two or more segments is a procedure often used in commercials. The text is, thus, easier to read and some segments are emphasized by dislocation. Usually, the first fragment of this type of statement is the stable sequence, which maintains its natural position in the text and contains the basic information; the other fragment or other fragments, although they have the aspect of separate statements, due to the initial capital letter and to the final punctuation mark, they are its continuations and in a coordination or subordination relation with it. The only rule followed by fragmentation consists of the fact that the sequences dislocated represent syntactic-semantic units.