A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Erick Kauffmann, Jesús Peral, David Gil, Antonio Ferrández, Ricardo Sellers, Higinio Mora
| Year of publication: |
2020
|
|---|---|
| Authors: | Kauffmann, Erick ; Peral, Jesús ; Gil, David ; Ferrández, Antonio ; Sellers Rubio, Ricardo ; Mora, Higinio |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 90.2020, p. 523-537
|
| Subject: | Big data analytics | Sentiment analysis | Marketing decisions | High-tech industries | Fake reviews | Data Mining | Data mining | Big Data | Big data | Social Web | Social web | Marketing | Hochtechnologie | High technology | Marketingmanagement | Marketing management | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.08.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012372713