A framework for the relationship implications of additive manufacturing (3D printing) for industrial marketing : servitization, sustainability and customer empowerment
Damien Chaney, Julien Gardan, Julien De Freyman
| Year of publication: |
2022
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|---|---|
| Authors: | Chaney, Damien ; Gardan, Julien ; Freyman, Julien de |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 91-102
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| Subject: | 3D printing | Additive manufacturing | Digitalization | Industrial marketing | Relationship marketing | Technology | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Industrie | Manufacturing industries | Additive Fertigung | Lieferantenmanagement | Supplier relationship management | Digitalisierung | Digitization | Industriegüter | Industrial goods | Marketingmanagement | Marketing management | Druckindustrie | Printing industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-04-2020-0207 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012797113