Frameworks for a consumer's group knowledge representation
Massimo Franco; Francesca Di Virgilio; Loredana Di Pietro; Angelo Camillo
| Year of publication: |
2011
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|---|---|
| Authors: | Franco, Massimo ; Di Virgilio, Francesca ; Di Pietro, Loredana ; Camillo, Angelo |
| Published in: |
Advanced technologies management for retailing : frameworks and cases. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-738-8. - 2011, p. 122-144
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009376324