Framing antecedents of salesperson performance in B2B : model and findings
Year of publication: |
2024
|
---|---|
Authors: | Høgevold, Nils M. ; Rodríguez, Rocío ; Otero-Neira, Carmen ; Svensson, Göran |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 19.2024, 3, p. 413-443
|
Subject: | antecedent | B2B | business-to-business | conceptual | framework | meta-analysis | salesperson performance | B-to-B-Marketing | Business-to-business marketing | Verkaufspersonal | Salespeople | Meta-Analyse | Meta-analysis | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Arbeitsleistung | Job performance |
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