Framing entrepreneurial ideas for sustainability : how do purpose-driven startups include the sustainable development goals in their pitches?

Ulla A. Saari, Annabeth Aagaard, Leona Achtenhagen, Saku J. Mäkinen

Year of publication:	2025
Authors:	Saari, Ulla A. ; Aagaard, Annabeth ; Achtenhagen, Leona ; Mäkinen, Saku J.
Subject:	sustainability \| sustainable entrepreneurship \| framing theory \| Need–Approach–Benefit–Competition (NABC) model \| pitching \| startup \| Nachhaltige Entwicklung \| Sustainable development \| Unternehmensgründung \| Business start-up \| Entrepreneurship \| Entrepreneurship approach \| Nachhaltigkeit \| Sustainability \| Sustainable Development Goals \| Sustainable development goals \| Corporate Social Responsibility \| Corporate social responsibility

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1002/bse.4164 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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