Framing influences willingness to pay but not willingness to accept
Yang Yang, Joachim Vosgerau, and George Loewenstein
| Year of publication: |
2013
|
|---|---|
| Authors: | Yang, Yang ; Vosgerau, Joachim ; Loewenstein, George |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 6, p. 725-738
|
| Subject: | framing | willingness to pay | willingness to accept | endowment effect | uncertainty effect | Zahlungsbereitschaftsanalyse | Willingness to pay | Prospect Theory | Prospect theory | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233176