Framing of differences : visual product frames reduce consumer choice deferrals
Yanli Jia, Jun Ouyang, John Qi Dong, and Yuwei Jiang
| Year of publication: |
2025
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|---|---|
| Authors: | Jia, Yanli ; Ouyang, Jun ; Dong, John Qi ; Jiang, Yuwei |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 89.2025, 2, p. 163-180
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| Subject: | visual product frames | consumer choice deferral | visual design | retailing and sales | Konsumentenverhalten | Consumer behaviour | Prospect Theory | Prospect theory | Visualisierung | Visualization | Verkaufsförderung | Sales promotion | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429241280224 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374236