Franchising globally : innovation, learning and imitation
Ilan Alon
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Alon, Ilan (ed.) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Franchising | Welt | World |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 253 S. Ill., graph. Darst. 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Enth. 13 Beitr. Machine generated contents note: PART I: FRANCHISING APPROACHES AND FRAMEWORKS * Franchising In Emerging Markets--D.Welsh& C.Falbe * Franchising as an Entrepreneurial Form of Business--M.Sardy * Internationalization of Franchising--L.Ni&--R.Wang * Clustering For International Market Selection--A.Shoham * PART II: AREA STUDIES OF FRANCHISING * Franchising in Italy--D.Vianneli * Franchising in Morocco--R.Alami * Franchising in Croatia; M.Alpeza& A.Erceg * Microfranchising in Less Developed Countries--M.Munoz&--M.C.Mitchel * PART III: INTERNATIONAL FRANCHISING CASES * Ruth's Chris Franchises Expand Internationally--A.Kupetz * International Franchising at Best Western--G.Cliquet, M.C.Mitchel&--R.Perrigot * San Francisco Coffee House Opens in Croatia--M.Alpeza&--A.Erceg * Athlete's Foot Master Franchisee in China * Final Reflections. 1006 |
| ISBN: | 978-0-230-23828-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901285