Franchising in the gasoline retail industry in Cameroon : a strategic perspective
Year of publication: |
2021
|
---|---|
Authors: | Sigué, Simon Pierre ; Biboum, Altante Désirée |
Published in: |
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley. - Cham, Switzerland : Springer, ISBN 978-3-030-70537-4. - 2021, p. 103-119
|
Subject: | Franchising | Gasoline industry | Resource scarcity | Agency costs | Strategic perspective | Benzin | Gasoline | Kamerun | Cameroon | Tankstelle | Filling station | Prinzipal-Agent-Theorie | Agency theory |
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