Franchising research on emerging markets : bibliometric and content analyses
Year of publication: |
2021
|
---|---|
Authors: | Bretas, Vanessa P. G. ; Alon, Ilan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 51-65
|
Subject: | Literature review | Franchising | Bibliometric analysis | Developing markets | Emerging markets | Schwellenländer | Emerging economies | Bibliometrie | Bibliometrics |
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