Franchising : the dilemma between standardisation and flexibility
Manuela Pardo-del-Val, Clara Martínez-Fuentes, José Ignacio López-Sánchez and Beatriz Minguela-Rata
| Year of publication: |
2014
|
|---|---|
| Authors: | Pardo-del-Val, Manuela ; Martínez-Fuentes, Clara ; López-Sánchez, José Ignacio ; Minguela-Rata, Beatriz |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 9/10, p. 828-842
|
| Subject: | franchising | entrepreneurship | standardisation | flexibility | Franchising | Standardisierung | Standardization | Entrepreneurship | Entrepreneurship approach | Flexibilität | Flexibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391812