Free product as a complement or substitute for a purchased product : does it matter?
Uriel Spiegel; Uri Benzion; Tal Shavit
| Year of publication: |
2011
|
|---|---|
| Authors: | Spiegel, Uriel ; Ben-Zion, Uri ; Shavit, Tal |
| Published in: |
Modern economy. - Irvine, Calif. : Scientific Research Publishing, ISSN 2152-7245, ZDB-ID 2598760-4. - Vol. 2.2011, 2, p. 124-131
|
| Subject: | Discount | Present | BOGDIF | Promotions | Substitutability | Complementability | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009316231