Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
vorgelegt von M.Sc. Wirtschaftsingenieur Nicolai Hanner
| Year of publication: |
2017
|
|---|---|
| Authors: | Hanner, Nicolai |
| Institutions: | Technische Universität Berlin (degree granting) |
| Publisher: |
Berlin |
| Subject: | Werbemittel | Promotional materials | Computerspiel | Video game | Kundenbindungsprogramm | Loyalty program | Kundenwert | Customer value | Computerspieleindustrie | Video game industry | Wertanalyse | Beziehungsmarketing | Prognose | Online-Spiel |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 156 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Dissertation, Technische Universität Berlin, 2017 |
| Notes: | Besteht aus 5 Sonderdrucken aus verschiedenen Publikationen |
| Classification: | Marketing ; Computer in der Freizeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011720335