Free trial or no free trial : optimal policy of electronic products with positive and negative network effects
Zhiyong Zhang, Hongke Zhao, Baofeng Huo, Ming He
| Year of publication: |
2024
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|---|---|
| Authors: | Zhang, Zhiyong ; Zhao, Hongke ; Huo, Baofeng ; He, Ming |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 1873-5274, ZDB-ID 1491111-5. - Vol. 125.2024, Art.-No. 103022, p. 1-14
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| Subject: | Consumer network effect | Decision analysis | Electronic product | Free trial |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2023.103022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014533657