Free versus for-a-fee : the impact of a paywall on the pattern and effectiveness of word-of-mouth via social media
Hyelim Oh (School of Computing, National University of Singapore, Singapore, Singapore), Animesh Animesh and Alain Pinsonneault (Desautels Faculty of Management, McGill University, Montréal, Québec, Canada)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Oh, Hyelim ; Animesh, Animesh ; Pinsonneault, Alain |
| Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 40.2016, 1, p. 31-56
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| Subject: | Information goods | information pricing | paywall | social media | long tail | word-of-mouth | website traffic | Social Web | Social web | Virales Marketing | Viral marketing | Website | Online-Marketing | Internet marketing | Informationsverbreitung | Information dissemination | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011447565