Freemium economics : leveraging analytics and user segmentation to drive revenue
Eric Benjamin Seufert
| Year of publication: |
c 2014
|
|---|---|
| Authors: | Seufert, Eric Benjamin |
| Publisher: |
Amsterdam : Elsevier/Morgan Kaufmann |
| Subject: | Softwareentwicklung | Software development | Geschäftsmodell | Business model | Preismanagement | Pricing strategy | IT-gestütztes Marketing | Computer-assisted marketing | Marktsegmentierung | Market segmentation | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xix, 233 pages illustrations 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 227-228) and index |
| ISBN: | 978-0-12-416690-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010349513