Frequency of CRM implementation activities : a customer-centric view
Molan Kim; Jeong Eun Park; Alan J. Dubinsky; Seoil Chaiy
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Molan ; Park, Jeong Eun ; Dubinsky, Alan J. ; Chaiy, Seoil |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 2, p. 83-93
|
| Subject: | Beziehungsmarketing | Relationship marketing | Einführung | Implementation | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568254