Friend or Foe? : a mixed method analysis of YouTube users' replies to top comments of femvertising
Huan Chen and Yang Feng
| Year of publication: |
2024
|
|---|---|
| Authors: | Chen, Huan ; Feng, Yang |
| Subject: | Femvertising | Mixed methods research | Public sphere theory | Social media advertising | YouTube | Social Web | Social web | Wissenschaftliche Methode | Scientific method | Online-Marketing | Internet marketing | Werbung | Advertising | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/QMR-05-2022-0074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324628