From acquisition to retention : a single case study exploring the adaptation of customer value propositions in a subscription business
By Laura Elgeti, Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Gianluca Pollicino
| Year of publication: |
2024
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|---|---|
| Authors: | Elgeti, Laura ; Kleinaltenkamp, Michael ; Prohl-Schwenke, Katharina ; Pollicino, Gianluca |
| Published in: |
Journal of service management research : SMR. - Baden-Baden : Nomos, ISSN 2942-3392, ZDB-ID 2909115-9. - Vol. 8.2024, 1, p. 13-28
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| Subject: | B2B | subscription-based markets | customer value proposition | value in use | renewals | case study | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5771/2511-8676-2024-1-13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015149481