From branded exports to traveler imports : building destination image on the factory floor in South Korea
Year of publication: |
February 2016
|
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Authors: | Ryu, Jay Sang ; L'Espoir Decosta, J.N. Partrick ; Andéhn, Mikael |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 52.2016, p. 298-309
|
Subject: | Product-country image | Tourism-destination image | Commercial relevance of place | Country-of-origin effect | Country brand image | Desired interaction | Visit intention | Südkorea | South Korea | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour |
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