From brands to classical music : broadening and deepening a brand love prototype
Year of publication: |
2020
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Authors: | White, Christopher J. ; Tong, Eudora ; Schwartz, Michael |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 2, p. 227-236
|
Subject: | Brand love | Past behaviour | Performing arts | Separation distress | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Emotion | Musik | Music | Markenimage | Brand image |
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