From channel management to managing in distribution network relationships
Lars-Erik Gadde, Kajsa Hulthén
| Year of publication: |
2007
|
|---|---|
| Authors: | Gadde, Lars-Erik ; Hulthén, Kajsa |
| Published in: |
Handbuch Multi-Channel-Marketing. - Wiesbaden : Gabler, ISBN 3-8349-0360-4. - 2007, p. 297-321
|
| Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | Vertrieb | Physical distribution | Unternehmensnetzwerk | Business network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003434863