From click to confirmation : the effect of hotel website quality and online reviews in fostering booking intentions
Year of publication: |
2025
|
---|---|
Authors: | Chan, Syafruddin ; Amin, Muslim ; Rasool, Shahid ; Obed Rashdi Syed |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-6703, ZDB-ID 2490487-9. - Vol. 17.2025, 2, p. 232-254
|
Subject: | Customer engagement | Hotel website quality | Online hotel booking intentions | Online reviews | Perceived credibility | Website | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Personalisierung | Personalization | Social Web | Social web | Produktqualität | Product quality | Bewertung | Evaluation |
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