From colonial empires to developing countries and on to emerging economies : the international expansion of the Dutch brewery Heineken, 1930-2010
Year of publication: |
2015
|
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Authors: | Sluyterman, Keetie E. ; Bouwens, Bram |
Published in: |
Management & organizational history : MOH. - Abingdon : Taylor & Francis, ISSN 1744-9359, ZDB-ID 2212000-2. - Vol. 10.2015, 2, p. 103-118
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Subject: | business history | internationalization | beer industry | emerging markets | Heineken | Schwellenländer | Emerging economies | Brauerei | Brewery | Niederlande | Netherlands | Globalisierung | Globalization | Entwicklungsländer | Developing countries | Multinationales Unternehmen | Transnational corporation | Kolonialismus | Colonialism | Unternehmensgeschichte | Business history | Internationaler Markteintritt | International market entry | Entwicklung | Economic development |
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