From Consumer Response to Active Consumer : Measuring the Effectiveness of Interactive Media
Year of publication: |
2016
|
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Authors: | Pavlou, Paul A. |
Other Persons: | Stewart, David W. (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Interaktive Medien | Interactive media |
Extent: | 1 Online-Ressource (21 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science (2002), 30 (4), 376-396, DOI: 10.1177t009207002236912 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2002 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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