From consumer to brand : exploring the commodification of the student in a university advertising campaign
Consuelo Vasquez, Sophie Del Fa, Viviane Sergi and Benoit Cordelier
| Year of publication: |
2017
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|---|---|
| Authors: | Vasquez, Consuelo ; Del Fa, Sophie ; Sergi, Viviane ; Cordelier, Benoit |
| Published in: |
The corporatization of the business school : Minerva meets the market. - London : Routledge, ISBN 978-1-138-19120-4. - 2017, p. 146-164
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| Subject: | Marketization | Advertising campaign | Hochschule | Higher education institution | Studium | University education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011663604