From consumer to contributor : navigating the new landscape of user-generated content
Tripti Dhote, Samaya Pillai, Pankaj Pathak
| Year of publication: |
2024
|
|---|---|
| Authors: | Dhote, Tripti ; Pillai, Samaya Venkatesh ; Pathak, Pankaj |
| Published in: |
New trends in marketing and consumer science. - Hershey, PA : IGI Global, ISBN 979-8-3693-2754-8. - 2024, p. 184-203
|
| Subject: | User generated content | Consumer journey | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2754-8.ch009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015110706