From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Fangfang Shi, Shaojun Ji, David Weaver and Ming-Feng Huang
| Year of publication: |
2022
|
|---|---|
| Authors: | Shi, Fangfang ; Ji, Shaojun ; Weaver, David B. ; Huang, Ming-Feng |
| Subject: | Chinese wine market | Market evolvement | Segmentation | Wine festivals | Wein | Wine | China | Marktsegmentierung | Market segmentation | Weinbau | Wine industry | Großveranstaltung | Big event | Markt | Market | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Weinmarkt | Wine market |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-03-2021-0331 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164513