From curious to connoisseur : a longitudinal segmentation of attendees at a Chinese wine festival
Year of publication: |
2022
|
---|---|
Authors: | Shi, Fangfang ; Ji, Shaojun ; Weaver, David B. ; Huang, Ming-Feng |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 3, p. 885-907
|
Subject: | Chinese wine market | Market evolvement | Segmentation | Wine festivals | Wein | Wine | China | Großveranstaltung | Big event | Weinbau | Wine industry | Marktsegmentierung | Market segmentation | Markt | Market | Marketingmanagement | Marketing management | Weinmarkt | Wine market | Tourismusmarketing | Tourism marketing | Weinhandel | Wine trade |
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