From customer to actor value propositions : an analysis of digital transaction platforms
Harri Hokkanen, Mikko Hänninen, Mika Yrjölä and Hannu Saarijärvi
| Year of publication: |
2021
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| Authors: | Hokkanen, Harri ; Hänninen, Mikko ; Yrjölä, Mika ; Saarijärvi, Hannu |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 3, p. 257-279
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| Subject: | actor Value Proposition | Digital Platforms | retail | value Proposition | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Kundenwert | Customer value | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Digitalisierung | Digitization | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2021.1880463 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590016