From data acquisition to validation : a complete workflow for predicting individual customer lifetime value
Dongyun Nie, Michael Scriney, Xiaoning Liang, Mark Roantree
| Year of publication: |
2024
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|---|---|
| Authors: | Nie, Dongyun ; Scriney, Michael ; Liang, Xiaoning ; Roantree, Mark |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 2, p. 321-341
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| Subject: | Customer lifetime value | Data interpolation | Data mining | Forecasting | Kundenwert | Customer value | Data Mining | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-022-00197-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137906