From demand elasticity to market plasticity : a market approach for developing revenue management strategies in tourism
Marianna Sigala
| Year of publication: |
2015
|
|---|---|
| Authors: | Sigala, Marianna |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 812-834
|
| Subject: | Market plasticity | learning with the market | revenue management | tourism | strategy | internet | change | market formation | market evolution | market driving strategies | market driven strategies | Revenue-Management | Revenue management | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Marketing | Strategisches Management | Strategic management | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409696