From discomfort to desirable : the effect of embarrassment on prosocial consumption
Year of publication: |
2024
|
---|---|
Authors: | Sangwan, Vaishali ; Maity, Moutusy ; Tripathi, Sanjeev ; Chakraborty, Anirban |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 8, p. 1820-1832
|
Subject: | consumer embarrassment | green products | image concerns | prosocial consumption | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Soziales Verhalten | Social behaviour | Konsum | Consumption |
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