From financial information to strategic groups: a self-organizing neural network approach

This paper sets out to determine the strategic positioning of Spanish Savings Banks, using datadrawn from published financial information. Its starting point is the idea of the strategic group, regularlyemployed in Business Management to explain the relationships between firms within the same sector, butwith the peculiarity that the strategic group is identified using financial information. In this way, groups offirms that follow a similar financial strategy -with similar cost structures, levels of profitability, borrowing,etc.- have been obtained.As the exploratory data analysis technique used to obtain these strategic groups, a combination ofa non-supervised neural network, the Self-Organising Feature Maps (SOFM) with Cluster Analysis (CA)is proposed. This methodology permits the visualisation of similarities between firms in an intuitive manner.The application of the proposed methodology to the financial information published by the totality ofSpanish Savings Banks allows for the identification of the existence of profound regional differences in thisimportant sector of the Spanish financial system. Thereafter, a bivariate study of the financial ratios detailsthe aspects that distinguish the Savings Banks that operate in the different Spanish regions