From free to fee : exploring the antecedents of consumer intention to switch to paid online content
Ziyou Li; Yan Cheng
| Year of publication: |
2014
|
|---|---|
| Authors: | Li, Ziyou ; Cheng, Yan |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 15.2014, 4, p. 281-299
|
| Subject: | Online content | Hybrid revenue model | Switching intention | Status quo bias theory | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Digitale Dienste | Web-based service | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Innovationsakzeptanz | Innovation adoption |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010476762