From function to relation : exploring the dual influences of warmth and competence on generative artificial intelligence services in the hospitality industry
| Year of publication: |
2026
|
|---|---|
| Authors: | Ng, Wailing ; Hao, Fei ; Zhang, Chen |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 50.2026, 1, p. 36-49
|
| Subject: | generative artificial intelligence | technology acceptance | customer-brand identification | customer-brand attachment | technology readiness index | Künstliche Intelligenz | Artificial intelligence | Innovationsakzeptanz | Innovation adoption | Gastgewerbe | Hospitality industry |
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