From goods to solutions : how does the content of an offering affect network configuration?
Mehmet Chakkol; Mark Johnson; Jawwad Raja and Anna Raffoni
| Year of publication: |
2014
|
|---|---|
| Authors: | Chakkol, Mehmet ; Johnson, Mark ; Raja, Jawwad ; Raffoni, Anna |
| Published in: |
International journal of physical distribution & logistics management : IJPD & LM. - Bingley : Emerald Publishing Limited, ISSN 0960-0035, ZDB-ID 184279-1. - Vol. 44.2014, 1/2, p. 132-154
|
| Subject: | Service-dominant logic | Networks | Servitization | Value proposition | Solutions | Truck industry | Service-Dominant Logic | Leistungsbündel | Bundling strategy | Unternehmensnetzwerk | Business network | Straßengüterverkehr | Road freight transport | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010259591