From green advertising to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Pedro Augusto Bertucci Lima, Fernanda Pereira Sartori Falguera, Hermes Moretti Ribeiro da Silva, Suely Maciel, Enzo Barberio Mariano and Leila Elgaaied-Gambier
| Year of publication: |
2024
|
|---|---|
| Authors: | Lima, Pedro Augusto Bertucci ; Falguera, Fernanda Pereira Sartori ; Silva, Hermes Moretti Ribeiro da ; Maciel, Suely ; Mariano, Enzo Barberio ; Elgaaied-Gambier, Leila |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 1, p. 53-96
|
| Subject: | Green advertising | sustainable behavior | systematic review | VBN theory | Werbung | Advertising | Bibliometrie | Bibliometrics | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2199668 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014450229