From greenwashing to green B2B marketing : a systematic literature review
Anastas Vangeli, Agnieszka Małecka, Maciej Mitręga, Gregor Pfajfar
| Year of publication: |
2023
|
|---|---|
| Authors: | Vangeli, Anastas ; Małecka, Agnieszka ; Mitręga, Maciej ; Pfajfar, Gregor |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 281-299
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| Subject: | B2B marketing strategies | Corporate social responsibility | Green B2B marketing | Greenwashing | Sustainability | Systematic literature review | B-to-B-Marketing | Business-to-business marketing | Corporate Social Responsibility | Bibliometrie | Bibliometrics | Nachhaltigkeit | Öko-Marketing | Green marketing | Lieferantenmanagement | Supplier relationship management | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.10.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454913