From impression to expression : how warmth and competence in relaxing and challenging activities shape pleasure and eWOM
Lujun Su, Xiushan Wang, Zhibin Lin, Sarah Xiao
| Year of publication: |
2025
|
|---|---|
| Authors: | Su, LuJun ; Wang, Xiushan ; Lin, Zhibin ; Xiao, Sarah Hong |
| Subject: | challenging activity | competence | electronic word-of-mouth (eWOM) | pleasure | relaxing activity | warmth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kompetenz | Competence | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372964