From insight to impact : unravelling the dynamics of big data-backed growth hacking
Vinod Kumar, Sachin Kumar, Ranjan Chaudhuri, Sheshadri Chatterjee, Alkis Thrassou, Georgia Sakka
| Year of publication: |
2025
|
|---|---|
| Authors: | Kumar, Vinod ; Kumar, Sachin ; Chaudhuri, Ranjan ; Chatterjee, Sheshadri ; Thrassou, Alkis ; Sakka, Georgia |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 188.2025, Art.-No. 115083, p. 1-14
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| Subject: | Big data | Big data analytics | Growth hacking | Marketing ambidexterity | Marketing capabilities | Big Data | Data Mining | Data mining | Marketing | Unternehmenswachstum | Firm growth | Wirtschaftswachstum | Economic growth |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115083 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015159444