From managing customers to joint venturing with customers : co-creating service value in the digital age

Christine Falkenreck and Ralf Wagner

Year of publication:	2022
Authors:	Falkenreck, Christine ; Wagner, Ralf
Subject:	Business-to-business marketing \| Buyer-seller relationships \| Communication technologies \| Customer satisfaction \| Customer service management \| Beziehungsmarketing \| Relationship marketing \| Lieferantenmanagement \| Supplier relationship management \| Kundenzufriedenheit \| B-to-B-Marketing \| Kundenservice \| Customer service \| Kundenintegration \| Customer integration \| Marketingmanagement \| Marketing management \| Konsumentenverhalten \| Consumer behaviour \| Kundenwert \| Customer value

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-02-2020-0100 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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