From minnows to whales : an empirical study of purchase behavior in freemium social games
Savannah Wei Shi, Mu Xia, and Yun Huang
| Year of publication: |
2015
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| Authors: | Shi, Savannah Wei ; Xia, Mu ; Huang, Yun |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 20.2015/2016, 2, p. 177-207
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| Subject: | Customer retention | freemium | in-app purchase | online social games | purchase behavior | social dynamics | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Spieltheorie | Game theory | Computerspiel | Video game | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2016.1087820 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434027