From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Peter C. Verhoef; P. K. Kannan; J. Jeffrey Inman
| Year of publication: |
2015
|
|---|---|
| Authors: | Verhoef, Peter C. ; Kannan, P. K. ; Inman, J. Jeffrey |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 174-181
|
| Subject: | Omni-channel | Retail-mix | Retail performance | Online | Einzelhandel | Retail trade | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Handelsmarketing | Retail marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011308953