From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits
Mi Kyung Lee, Ho Young Yoon and Han Woo Park
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Lee, Mi Kyung ; Yoon, Ho Young ; Park, Han Woo |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 9, p. 1143-1154
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| Subject: | Online tourist information | urban tourism | offline visit | search engine data | webometrics | Online-Marketing | Internet marketing | Internet | Suchmaschine | Search engine | Tourismus | Tourism | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Städtetourismus | Urban tourism | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Website | Urlaubsverhalten | Holiday behaviour | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2017.1330727 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758888