From online via offline to online : how online visibility of tourism information shapes and is shaped by offline visits
Year of publication: |
December 2017
|
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Authors: | Lee, Mi Kyung ; Yoon, Ho Young ; Park, Han Woo |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 34.2017, 9, p. 1143-1154
|
Subject: | Online tourist information | urban tourism | offline visit | search engine data | webometrics | Internet | Tourismus | Tourism | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Suchmaschine | Search engine | Social Web | Social web | Tourismuswirtschaft | Tourism industry | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Virales Marketing | Viral marketing |
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