From outsider to insider : a Western SME's journey to inclusive innovation in a base-of-the-pyramid market
Sina Mortazavi, Markus Raatikainen, Esa Hiltunen, Roman Teplov, Juha Väätänen, Mika Gabrielsson
| Year of publication: |
2025
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|---|---|
| Authors: | Mortazavi, Sina ; Raatikainen, Markus ; Hiltunen, Esa ; Teplov, Roman ; Väätänen, Juha ; Gabrielsson, Mika |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 186.2025, Art.-No. 115042, p. 1-17
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| Subject: | Base of the pyramid | Case study | Inclusive innovation | Insidership | NGOs | SMEs | KMU | SME | Innovation | Nichtregierungsorganisation | Non-governmental organization | Armutsbekämpfung | Poverty reduction | Geschäftsmodell | Business model | Entwicklungsländer | Developing countries |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.115042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158166