From pandemic to Prada : examining online luxury-brand self-narratives
Yukti Sharma, Prakrit Silal, Jitender Kumar and Ramendra Singh
| Year of publication: |
2022
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|---|---|
| Authors: | Sharma, Yukti ; Silal, Prakrit ; Kumar, Jitender ; Singh, Ramendra |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 40.2022, 4, p. 527-541
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| Subject: | Online self-narrative | Online luxury-brand self-narrative (OLBSN) | COVID-19 | Pandemic | Net valence model (NVM) | Terror management theory (TMT) | Coronavirus | Online-Handel | Online retailing | Epidemie | Epidemic | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-05-2021-0153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013393477